We usually feature a funny beer ad on Friday mornings here, but it's come to our attention that there's a far more fitting item for today. I hesitate to call it an ad, as it really wasn't. It was a tribute, made by one of our frequent sources for our Friday posts. It aired only once, as Budweiser intended this purely as a tribute, not as a means to profit, and it still gets me every time I see it.

A guy walks into a bar at the top floor of large skyscraper and asks for a strong one. He drinks up and asks for another one. After quite a lot of drinks he walks over to a table where there are two men sitting, talking and drinking. "I'll bet you guys 5000 bucks I can jump out that window and land safely on street below...

Ok, so today's lessons will focus on your special skills, and in the last case, offsetting your limitations. They know what you're after, and the sooner you admit it, the sooner you can start selling the idea of why it might be a good deal for them too. So, here's your lines.

A guy walks into a bar and orders a drink. After a few more he needs to go to the can. He doesn't want anyone to steal his drink so he puts a sign on it saying...