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Wal-Mart announced that they will soon be offering customers a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of California to produce the spirits at an affordable price, in the $2-$5 range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, VP of Marketing. She said, "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top surveyed names in order of popularity are:
15. Box O' Grapes 14. Chateau du Crack Chardonnay 13. White Trashfindel 12. Big Red Gulp 11. Grape Expectations 10. Domaine Wal-Mart "Merde du Pays" 9. Sam's Dog 20/20 8. Chef Boyardeaux 7. Trucker's Choice 6. Blue Light Special Nun 5. Chateau des Moines 4. Mogen Darryl 3. I Can't Believe It's Not Vinegar! 2. World Championship Wriesling and the Number 1 Name for Wal-Mart Wine... 1. Nasti Spumanti